From describing behaviour to predicting and influencing it.
Predict how someone might respond in a real-life situation.
Know what they need to feel satisfied, connected and engaged.
Create environments that enable performance and wellbeing.
Tailor strategies and interventions to create real behaviour change.
From describing behaviour to predicting and influencing it.
Predict how someone might respond in a real-life situation.
Know what they need to feel satisfied, connected and engaged.
Create environments that enable performance and wellbeing.
Tailor strategies and interventions to create real behaviour change.
Scientific
Backed by empirical research and scientific methods.
Predictive
Future-focused and reliably predictive of human behaviour.
Individual
Unique to every individual, no two profiles are the same.
Applicable
Broadly applicable and relatable to all areas of life.
Comparable
Normed for comparison of two or more profiles.
Motivational dynamics in relationships
Our unique pattern of underlying motives is how we connect with others.
Perception
Our motives shape how we interpret the behaviours of others.
Connection
Similar motives promote connection and bonding.
Conflict
Opposing motives can lead to misunderstandings and conflict.
The desires that shape our behaviour
All human beings experience the same 16 basic desires, just to different degrees.
Acceptance
Beauty
Curiosity
Eating
Family
Honour
Idealism
Independence
Order
Physical Activity
Power
Saving
Social Contact
Status
Tranquillity
Vengeance
Motivational dynamics in relationships
Our unique pattern of underlying motives is how we connect with others.
Perception
Our motives shape how we interpret the behaviours of others.
Connection
Similar motives promote connection and bonding.
Conflict
Opposing motives can lead to misunderstandings and conflict.
Every insight is accurate and reliable.
Test-Retest Reliability
Consistent results over time.
Concurrent Validity
Strong correlation with related constructs.
Social Desirability Resistance
Measures authentic motivational patterns without bias.
Internal Reliability
Statistically sound scale construction.
Criterion Validity
Accurately predicts real-world behaviour.
Every insight is accurate and reliable.
Test-Retest Reliability
Consistent results over time.
Concurrent Validity
Strong correlation with related constructs.
Social Desirability Resistance
Measures authentic motivational patterns without bias.
Internal Reliability
Statistically sound scale construction.
Criterion Validity
Accurately predicts real-world behaviour.
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